B.B.A. in Business Economics at Assumption University of Thailand
Faculty of Business Administration
Bachelor of Economics Program in Business Economics
Bachelor of Economics program in business economics provides the students an interesting blend of Economics and business studies with practical relevance.
An opportunity to better understand real world business phenomena and make sound business decisions.
Courses are taught by highly qualified full-time and part-time faculty members with sound teaching and research experiences.
Rationale
With rapid changes as a result of the globalization and technological development, business enterprises face new challenges. There is an increasing need for people with practical economics skills, people capable of making economic analysis and reasoning, people with critical thinking and analytical skills and people capable of making sound business decisions.
Business Economics as a social science is very valuable for understanding the modern social organizations and many public issues.
Business Economics as a way of thinking is important to develop the critical thinking and analytical skills and provide a systematic way to analyze organization performance and problems.
Business Economics provides corporate managers the information needed to make decisions on project feasibility, marketing and pricing of products and understanding the impact of government economic policies on the operations of business.
Program Objectives
To be the regions foremost undergraduate business program in business economics.
To develop skills in terms of writing proficiency critical analysis and thinking skills.