Public Relations Course at Assumption University of Thailand

IMC 3131 Public Relations 3 credits
Prerequisite: MGT 2900 Principles of Management
This is an in-depth introduction to the body of knowledge underlying the public relations process and the job skills of public relations professionals, the role of public relations organizations, and the role of public relations in organizations.
The perspective taken in this course is on promotional campaigns in which public relations plays a key
element and students will learn about the specific techniques and tools used in the field of public relations.

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