International Public Relations Course at Assumption University of Thailand

IMC 4131 International Public Relations 3 credits
Prerequisite: IMC 3102 Integrated Marketing Communications OR
MKT 3620 Global Marketing
This course covers the history, theory, and practice of advertising and public relations in a global, multi-cultural
environment. An exploration of how cultural or value differences influence multinational public relations. Students
will learn to become a more effective intercultural communicator.

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