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Business Concentration Courses of B.B.A. in Marketing at Assumption University of Thailand

Department Of Marketing at Assumption University of Thailand LAN B - Business Concentration Courses Students pursuing PLAN B must select one of the following concentrations in other business areas and study

Marketing for Services Assumption University of Thailand, Courses,

MKT 4809 Marketing for Services 3 credits Prerequisites: MKT 3530 Consumer Behavior Senior standing (Marketing Major) A study of nature and characteristics of market and consumer behavior for various services; marketing mix for

Contemporary Issues in Marketing Course at Assumption University of Thailand

MKT 4848 Contemporary Issues in Marketing 3 credits Prerequisites: MKT 2280 Principles of Marketing Senior standing only This course is designed to incorporate the current issues in marketing field, marketing theories and

Seminar in Marketing Course at Assumption University of Thailand

MKT 4811 Seminar in Marketing 3 credits Prerequisites: MKT4730 Marketing Management Senior standing (Marketing Major) The primary objective of this course is that of an integrating experience for the students. All areas of

Direct Marketing Campaigns Course at Assumption University of Thailand

IMC 4141 Direct Marketing Campaigns 3 credits Prerequisite: IMC 3202 Integrated Media Planning A study of the specific application of direct marketing principles and techniques through case study analysis and through researching,

Agricultural Marketing Course at Assumption University of Thailand

MKT 4807 Agricultural Marketing 3 credits Prerequisite: MKT 2280 Principles of Marketing A study of the nature and problems of marketing agricultural products with an emphasis on Thai agricultural marketing. It discusses

Marketing for Hospitality and Tourism Course at Assumption University of Thailand

HTM 3205 Marketing for Hospitality and Tourism 3 credits Prerequisites: HTM 3103Consumer Behavior in Hospitality and Tourism Industry This course enables the student to apply the knowledge and skills acquired in Principles

Insurance Marketing Course at Assumption University of Thailand

IG 3312 : Insurance Marketing 3 Credits Pre-requisite : IG 2211 Principles of Risk Management and Insurance MKT 2280 Principles of Marketing The course covers marketing principles and functions of marketing as an

Principles of Marketing Communication Course at Assumption University of Thailand

AD 3101 Principles of Marketing Communication 3 credits Prerequisite: MKT 2280 Principles of Marketing A study of the general characteristics of communication and process of marketing communication by analyzingthe structure, principles and

Direct Marketing Course at Assumption University of Thailand

MKT 3830 Direct Marketing 3 credits Prerequisite: MKT 3530 Consumer Behavior This is a study of the methods of direct marketing to consumers and businesses without using conventional retailers or sales forces.

International Services Marketing Course at Assumption University of Thailand

IBM 4841 International Services Marketing 3 credits Prerequisites: MKT 3620 Global Marketing Senior standing This course aims at providing students with an understanding of services marketing in an international context. Issues related

Major Concentration Courses of Marketing at Assumption University of Thailand

PLAN A - MAJOR CONCENTRATION COURSES Students pursuing PLAN A must select one of the following concentrations in the major area and study its five specified courses:Retail Marketing Credits MKT 3212 Retail

Marketing Management Course at Assumption University of Thailand

MKT 4730 Marketing Management 3 credits Prerequisites: MKT 2280 Principles of Marketing MGT 2900 Principles of Management A study and discussion of the scope and field of marketing management. It discusses the need

International Marketing Research Course at Assumption University of Thailand

IBM 4810 International Marketing Research 3 credits Prerequisites: MGT3940 Business Research Methodology MKT 3620 Global Marketing The course develops an understanding of research methodology applied to international markets. Topics include the significance of

B.B.A. in Marketing at Assumption University of Thailand

Bachelor of Business Administration in Marketing B.B.A. (Marketing) Program Objectives: To provide a comprehensive range of coursework in the discipline of marketing which facilitates students’ learning of essential concepts, frameworks, core

Marketing Management for Performing Arts Course at Assumption University of Thailand

PC 4805 Marketing Management for Performing Arts 3 Credits Prerequisites: AD 3101 Principles of Marketing Communication PC 3801 Principles of Performance Design A study of the issues that are important in the marketing

Business-to-Business Marketing Course at Assumption University of Thailand

MKT 4805 Business-to-Business Marketing 3 credits Prerequisite: MKT 2280 Principles of Marketing A course encompassing the marketing problems of manufacturers and distributors of industrial goods such as machinery and equipment, raw and

Global Marketing Course at Assumption University of Thailand

MKT 3620 Global Marketing 3 credits Prerequisite: MKT 2280 Principles of Marketing Topics discussed include principles and operations of international and global marketing concepts, the international marketing environment; trade promotion activities of

Marketing Public Relations Course at Assumption University of Thailand

PR 3204 Marketing Public Relations 3 Credits Prerequisite: CA 3005 Introduction to Public Relations A study of the use of public relations strategies to attain marketing objectives. The course uses current case

Marketing of Properties Course at Assumption University of Thailand

PVM 3415 Marketing of Properties 3 credits Prerequisite: None A study of scope of marketing management as applied to the sale of lease of properties, study of nature and determinants of